From the other side of the counter
Built in a plant shop. Trusted by plant shops.
We don’t just sell to plant shops. We run one. Every product in our wholesale collection is developed, tested, and merchandised in our own retail store before it reaches our wholesale partners.
The result is practical products your customers will love, dependable quality, and easier merchandising for your team.
About us
We learn from retail every day.
Lost in the Forrest operates one of Minnesota's largest independent house plant retailers. That gives us daily insight into what customers buy, what products hold up over time, and what store teams actually need to succeed.
Everything we wholesale has first proven itself in our own retail operation.
Featured categories
Product ethos
Developed in our store. Refined with retailer feedback.
Every product begins in our own retail operation, where it’s tested by staff, merchandised to customers, and refined through feedback from independent plant shops.
Reviews
Trusted by independent plant shops.
“Quality product, quick shipping, and easy to reorder.”
“Our customers keep asking for the products we carry from LITF.”
“Love all of the product we received. The perfect addition to plant sales and customers keep asking for more.”
“Our customers love the products and we have had to reorder multiple times. The team is quick and helpful.”
Wholesale program
Wholesale that works like retail.
Fixed wholesale pricing across the line
$300 minimum opening order
Case-pack ordering on every SKU
Standard shipping: $49.95-$99 by subtotal tier, with freight handling for heavy or oversized orders