We built the wholesale line we wanted in our own store.
Lost in the Forrest is a houseplant and gift retailer based in St. Louis Park, Minnesota. Our wholesale business grew from the work we do every day in our own store: helping customers solve plant-care problems, training staff, building displays, and learning which products continue to sell.
Home Base
St. Louis Park, MN
Our retail store
Our store keeps us close to the customer.
We see which products need too much explanation, which packaging works on a shelf, and which items customers return to buy again. We use that feedback to improve the line and decide what belongs in it next.
A good wholesale product has to arrive safely, fit naturally into a display, make sense to store staff, and deliver clear value to the customer.
Inside the shop
Where the wholesale line takes shape.
Our retail store gives us a direct view of how products are displayed, explained, purchased, and used.
What We Make
Our assortment focuses on useful plant-care products that complement the plants, pots, and gifts sold by independent retailers.
Our purpose
Make plant care easier to understand.
Plant care should feel approachable rather than intimidating. We create practical products that help retailers serve their customers confidently and help more people succeed with plants.
Our store keeps us close to the questions customers ask and the products they choose to buy again.